ABOUT US.

Insert Coin first spawned in 2010, when a group of avid gamers, hardcore designers, eagle-eyed fashionistas and seasoned writers realised that gaming fashion left a lot to be desired.

Joining forces, we put together a collection of unique designs, inspired by the world of videogames.

From evil megacorporations to crippled battleships, cutting-edge weaponry to friendly stores, the digital worlds gamers inhabit are populated with some of the most memorable names and places imaginable.

And we design with passion - and an eye on the latest fashion. No ridiculously massive prints of Mario or Space Invaders here - just cool references to cool games, that let other fans know what you like and that you've got great taste when it comes to gaming and clothes.

We work tirelessly to source great ideas, develop sleek designs and produce high quality garments. Even our delivery is fast, efficient and effective, making sure you can enjoy your new t-shirt and hoodie with the minimum fuss.

You can even get involved. Thought of a game design you'd like to see? Then let us know! Got feedback? Drop us a line!

And for you social-networkers, why not join us on Twitter or Facebook? You could even send us pictures of you wearing one of our t-shirts or hoodies - that way you really will be famous for fifteen minutes! As well as up-to-the-minute news on new designs and great offers, you'll be able to share in our own little corner of the net!