By in General



We are very proud to announce that we are working with the lovely people at SQUARE ENIX and DONTNOD ENTERTAINMENT on a new range inspired by the amazing episodic videogame ‘Life is Strange’.

We’ve absolutely loved the adventures in Arcadia Bay and it’s an honour to create designs inspired by such a memorable game. We’ve focused on the two main characters – Max and Chloe – as well as one of the locations at the heart of the story, Blackwell Academy.

Jane Doe tee
Inspired by Life is Strange (2015)
Imagine discovering that you had the power to manipulate time – what would you change? Max is just a regular senior photography student – apart from the fact that she has an awesome superpower. She also has amazing fashion sense and now you can rock her iconic ‘Jane Doe’ tee from Episode 1…

Misfit Skull tee and vest
Inspired by Life is Strange (2015)
Best friends are tough to come by – so you need to do everything you can to hold on to them!Β Chloe is Max’s oldest, dearest friend – as well as her partner on her adventures in and around Arcadia Bay. Recapture her distinctive look with this awesome design – available as both a vest top and a guys-cut tee…

Hot Dog Man tee
Inspired by Life is Strange (2015)
Is it a bird? Is it a plane? No, it’s HOT DOG MAN!Β When it comes to intriguing, enigmatic videogame characters, not many are as distinctive as Hot Dog Man! Time to represent him in style with this sleek and simple design, inspired by the tee worn by Max in her alternate timeline…

Blackwell Bigfoots hoodie
Inspired by Life is Strange (2015)
If you’re a student at Blackwell Academy, there’s only one team to support… GO BIGFOOTS! The pride of Arcadia Bay, the Bigfoots are definitely the team to watch this season. Time to show your varsity colours in style with this awesome college-style hoodie…

We’re hoping to launch all these designs in early 2016 – keep ’em peeled for more info over the coming weeks…


  1. I am a avid fan of Life is Strange and I would buy all the merch in the world. I have a few suggestions that I think me and fellow fans would really appreciate seeing. The shirts that Max, Chloe and Warren wear obviously. But Id love to see is a cd soundtrack of all the songs in LIS. The music they choose was phenomenal. If there could be an art book or a book of the process of making LIS. Also, a hard copy of the game with maybe bonus content (video by creators, how the game was made, maybe polaroid pictures from the game, etc) I know others would enjoy the necklace Chloe wears for cosplay and just to wear as well. I understand that you cant make all these items but you could run the ideas by the SQUARE ENIX and DONTNOD. Thank you so much for designing from one of my favorite games and I cant wait to purchase the Jane Doe shirt and much more from Insert Coin. πŸ™‚

    1. Aww thanks! We specialise in apparel and accessories – not soundtracks or jewellery – but you never know what might happen in the future πŸ™‚

      1. I think Raven pretty much nailed what most of us fans are thinking. Some of Warren’s shirts were quite witty and clever. Also, I’d love to a shirt in reference to the lighthouse.
        Lastly, I know that there are a number of guys that would be interested in a Max Caulfield shirt.
        Potential Unisex Max T-Shirts: Max’s black butterfly t-shirt during ep.5

        1. We might add more – it all comes down to you guys! If you want more, then you need to support phase one. The more of the first designs that get bought, the more we make for phase two πŸ™‚

  2. Will these be the only designs? Or will there be more added later on? a Two Whales diner tee would be rad though.

  3. Hell yeah! I am so hoping that you won’t be limiting this to girl’s shirts. REALLY really really sooo hoping for Warren’s fantastic Schroedinger’s cat-Shirt with the meowing box that made me laugh so hard when I finally got the joke!!!! Love the games – love the shirt!! πŸ˜€

    1. There’s an equal split of guys, girly and unisex cuts – and the more people who pick up this first set of designs, the more we can add in the future πŸ™‚

  4. Awesome, I’m already putting money on the side to order some of these? Particularly the Jane Doe shirt because I know people who know me will understand immediately the pun.
    But what I really really want is the bag of Max. It’s an awesome bag!! If you ever need ideas to produce more items, please think about it: MAX’S BAG!!!

  5. Looking forward to picking some of these up for my partner; we’re both big fans.

    As a suggestion, perhaps other people like myself may want to see some designs based on the Blue Butterfly, Vortex Club and some of the graffiti found throughout the game?

    1. We might add new designs in the future – as ever, it depends on how well supported the first designs are πŸ™‚

  6. Will there be a possibility to buy the Bigfoot hoodie in black and red instead of white and red? I really don’t like to wear white, that is why I ask.
    I am really glad that you deciced to take the chance and make some of the clothes of Life is Strange, I hope you will sell lots of clothig!

      1. Are you holding off for an 11th March release?

        (If any LiS fans don’t know why that date is significant, shame on you!)

  7. Serious question, can you provide the Jane Doe shirt in mens fit?
    I’d wear the crap out of that girly shirt to the gym, on the street and to sleep.

  8. Are these still in the works? I would pay an obscene amount of money for one of those Blackwell Bigfoots hoodies…

  9. Hello, I have noticed that all the shirts have been taken down and there is a paragraph under the discription of the shirts that the designs have been retired an they won’t be available anymore. I’m just wondering if anyone knows if the shirts will come back in stock on here or if LIS is making a new official merch page on a different site? Thank you