About Us

Insert Coin is the leading name in high quality, 100% official videogame apparel - designed to help you get your geek on.

We have a simple mission - to make gamer gear you’ll be proud to wear. From tees to hoodies, jackets to accessories - our products represent the games you love with cool, subtle references. Wearing Insert Coin merchandise lets other geeks and gamers know what you like and that you’ve got the best taste in videogames and clothing. 

Everyone who works at Insert Coin is a gamer. We’re passionate about playing games and love everything from the golden age of arcades, all the way up to the latest consoles. Our collections of designs reflect this, taking in titles as diverse as Metal Gear Solid, Sonic the Hedgehog, Hotline Miami, Assassin’s Creed, Destiny, Uncharted and many more.

We know what we love about videogames - and the worlds and people that make them so special - and we want to share that through everything we make at Insert Coin. 

Everything we do is designed to bring the videogame experience out into the real world. Every design is 100% official and made in collaboration with the developers and publishers. Every item is made from scratch, which enables us to make truly unique and exclusive products every time. No corners are cut. Nothing is relabelled. You can rest assured that when you order an official Insert Coin product, you’re not getting ‘just another piece of merch’, you’re getting our commitment to innovation and quality too. 

And commitment goes through to our customer service and community too. Everything we do is geared towards giving you the best possible experience. Our team are always on hand to assist with every aspect of aftercare and you can even earn money off your next purchases by posting photos of you wearing your new IC gear.

We hope you enjoy choosing - and wearing - your Insert Coin gear as much as we do making them. If you have any questions, check out our FAQs or drop us a line - we're always happy to hear from you!