By in General

Say hello to our brand new look…

Screen Shot 2016-06-30 at 13.14.08

We are very proud to reveal the new Insert Coin brand – launching just in time for our sixth birthday!

The main IC logo has had an HD upgrade and now features our new COIN icon too. Meanwhile, we’ll be keeping our retro 8-bit styling alive in our new #GetYourGeekOn sub brand – so we can still celebrate the awesome heritage of videogames.

Jon Rhodes, our Creative Director, explained: “We’ve been working on our new branding for the last few months and we’re really excited about giving IC a new look. Just how videogames moved from pixels and sprites to polygons and textures, we’ve evolved from our retro-styling to something more modern.”

And of course, you’ll start to see our new brand rolling out across all our incoming products over the next few weeks, as well as at our expo stands and pretty much everywhere you can find us!

In the meantime, head over to to check out our new-look online store – it’s time to get your geek on…